We live at a furious pace in an instant impression world. The Internet has completely transformed how we share content and ideas.
Video is the preferred media in the attention economy. People don’t read online. If they do, they scan 140 characters or fewer thanks to Twitter.
You need to engage the senses at the moment you are found online. It’s impossible to do that with the written word. You have six seconds to grab their attention before they click away.
People watch 100 million hours of video every day on Facebook. More than 500 million hours on YouTube daily. One billion hours a week on NetFlix. And 26-million people in the U.S. watch Amazon Prime Video.
Why are so many eyeballs focused on video? Because it is immediate, efficient and effective. Video can educate, entertain and inspire emotions. The viewer doesn’t have to work to get the message.
We not only have to capture attention, but we have to captivate the viewer. Video captivates. Think of the home video of your child’s first birthday celebration or clips of disasters seared into the nation’s collective memory.
If facts tell and stories sell, then video compels.