Why All Organizations Are Media Outlets
You are a media outlet. Your business no matter what you produce or serve is a media company. Businesses produce and manage information for distinctly different audiences—prospective customers, existing customers, employees, investors, news organizations, and the world at large.
Deciding what to produce and what not to should be guided by understanding your audience. You have to separate the good work from the mediocre in advance of publication.
Why do you need my help? Every day nearly three million pieces of content are published on WordPress websites alone.
How do you create and ride the crest of a breaking wave in a Tsunami of content? Consider my proprietary process honed from four decades of journalism called Listen – Think – Speak™.
How My Experience Can Help You
- Convey an image that promotes trustworthiness and expertise online before you ever meet a prospect in person
- Craft impactful presentations to live audiences both in person and in broadcast (radio, television, podcasts, digital media) interviews
- Develop Roadmaps to Profitable Audiences
- Craft clear, compelling content that enhances the sale of products or services
- Create positive public opinion about your client’s lawsuit long before the case goes to trial by jury
- Increase settlement awards by telling the story of your client’s suffering and evidence of the plaintiff’s negligence in a 60 Minutes style video
Targets of Media Attacks
- Identify and neutralize bias and unfair reporting/social media posts
- Respond to online attacks during a media crisis
Story Is The Voice Of Strategy
The story of your business services or products is the voice of your business strategy. It propels people toward the final destination of doing business with you.
Content designed for the wrong audience or with the wrong message is noise.
Crisp, concise and captivating content begins with an acute understanding of your business. It is imperative to LISTEN before we speak!
I specialize in creating content for executives, professionals, and business owners to extend their brand into the marketplace, that enhance their online reputation and connect them to their target audience.
Simply stated, I use words and video to move people to your organization and to realize the full potential of your value proposition.
A value proposition is the brand promise your brand makes to create value and measurable market impact. It is the core of your content reactor, the catalyst for ideas and the essence of messages that harness attention. It tells stories, articulates experiences and poses questions. Most importantly, it prompts action on the path to purchase.
I write content and craft messages that address the needs of today’s information stressed audience. It’s called AudienceSpeak –messaging that resonates, vibrates in the mind and prompts action. We discover your Audience Speak message by using our proprietary process of Listen – Think – Speak®.
In the age abundance, appealing only to rational, logical and functional needs falls short. People have become liberated by prosperity. The search for meaning and crave a sense of coherence and purpose.
Features and benefits no longer persuade. Your content must please the eye and move the soul.
Listen – Think – Speak™
I use a process of Listen – Think – Speak™ honed from years of journalistic experience in covering everyone from presidents to preachers.
I also teach you how to use this methodology in high impact areas, like brand management to accelerate and optimize your business.
We have first to Listen to understand your business services, and prospective clients to effectively Think about your brand and content strategy.
The Think phase builds on what I gleaned from the Listen phase and informs how to analyze your brand promise and the positioning of your brand in the marketplace.
My goal is to advise you on how to tell compelling stories that break through the noise and capture serious attention. I focus on developing multi-media messages that resonate with your audiences, capture and captivate them–AudienceSpeak.
How I Work With You – Listen.Think.Speak™ A 3-Step Process
The Listen phase starts with an in-depth interview with you to identify ideal clients and their personas. I use this process when creating brand articulation and penetration strategies, writing content or producing videos.
The Think phase follows with an analysis of your responses and an evaluation of keyword phrases for visibility and search engine optimization (SEO). I apply reflective thinking and craft your messages and capture your audiences.
The Speak phase produces content to reach and resonate with your ideal client. I understand how people interact with online content as well as how search engines and social media channels distribute it. I use this keen understanding to position your brand in the marketplace with penetrating messages.
I match your clients to media channels.
I offer the following content creation and content strategy services to make that connection
Start Telling Your Story Using Listen – Think – Speak™
My Content Strategy & Content Production Services
My Content Strategy & Production Services
- BIOGRAPHICAL PROFILES
- BLOG POSTS
- CASE STUDIES
- COMPANY DESCRIPTION
- CONTENT STRATEGY
- ELEVATOR PITCH
- MEDIA & PODCAST INTERVIEW TRAINING
- MISSION STATEMENT
- LINKEDIN PROFILE
- PUBLIC SPEAKING & PRESENTATIONS
- WHITE PAPERS
- VIDEO PRODUCTION
My Knowledge Covers These Subjects
- Financial – Wealth Management
- Law Firms and Legal Services
- Automotive Industry and Custom Hotrods
- Business Entrepreneurs
- Art & Architecture
- Digital Media
- National Security
- Business of Sports
- Politics and Government Policy
- History: Military, American, and European
I am a member of the FBI’s North Texas InfraGard Chapter. I have held a Top Secret Security clearance issued by the Department of Defense as a staff member of a defense committee in Congress. I am also a member of the Investigative Reporters & Editors Organization (IRE).
I am happy to visit in person with clients located in Dallas, Fort Worth, Plano, Frisco, and the surrounding North Texas Metropolitan Area. I also work with clients in Houston, Austin, San Antonio, and New York City.