Story Is The Voice Of Strategy
The story of your business services or products is the voice of your business strategy. It propels people toward the final destination of doing business with you.
Content designed for the wrong audience or with the wrong message is noise.
Crisp, concise and captivating content begins with an acute understanding of your business. It is imperative to LISTEN before we speak!
I specialize in creating content for executives, professionals, and business owners to extend their brand into the marketplace, that enhance their online reputation and connect them to their target audience.
Simply stated, I use words and video to move people to your organization and to realize the full potential of your value proposition.
A value proposition is the brand promise your brand makes to create value and measurable market impact. It is the core of your content reactor, the catalyst for ideas and the essence of messages that harness attention. It tells stories, articulates experiences and poses questions. Most importantly, it prompts action on the path to purchase.
I write content and craft messages that address the needs of today’s information stressed audience. It’s called AudienceSpeak™–messaging that resonates, vibrates in the mind and prompts action.
In the age abundance, appealing only to rational, logical and functional needs falls short. People have become liberated by prosperity. The search for meaning and crave a sense of coherence and purpose.
Features and benefits no longer persuade. Your content must please the eye and move the soul.
Listen. Think. Speak.
I use a process of Listen-Think-Speak honed from years of journalistic experience in covering everyone from presidents to preachers.
I also teach you how to use this methodology in high impact areas, like brand management to accelerate and optimize your business.
We have first to Listen to understand your business services, and prospective clients to effectively Think about your brand and content strategy.
The Think phase builds on what I gleaned from the Listen phase and informs how to analyze your brand promise and the positioning of your brand in the marketplace.
My goal is to advise you on how to tell compelling stories that break through the noise and capture serious attention. I focus on developing multi-media messages that resonate with your audiences, capture and captivate them–AudienceSpeak™
Client Discovery Process
The Listen phase starts with an in-depth interview with you to identify ideal clients and their personas. I use this process when creating brand articulation and penetration strategies, writing content or producing videos.
The Think phase follows with an analysis of your responses and an evaluation of keyword phrases for visibility and search engine optimization (SEO). I apply reflective thinking and craft your messages and capture your audiences.
The Speak phase produces content to reach and resonate with your ideal client. I understand how people interact with online content as well as how search engines and social media channels distribute it. I use this keen understanding to position your brand in the marketplace with penetrating messages.
I match your clients to media channels. I offer the following content creation and content strategy services to make that connection
SET UP AN APPOINTMENT with me to start telling your compelling story.
My Content Strategy & Content Production Services Include
Public Speaking and Presentations
My knowledge spans reporting and writing about these subjects:
- Financial Industry
- Law Firms and Legal Services
- Automotive Industry and Custom Hotrods
- Business Entrepreneurs
- Art & Architecture
- Digital Media
- National Security
- Business of Sports
- Politics and Government Policy
- History: Military, American, and European
I am a member of the FBI’s North Texas InfraGard Chapter. I have held a Top Secret Security clearance issued by the Department of Defense as a staff member of a defense committee in Congress.
I am happy to visit in person with clients located in Dallas, Fort Worth, Plano, Frisco, and the surrounding North Texas Metropolitan Area. I also work with clients in Houston, Austin, San Antonio, and New York City.