We live in an attention economy, driven by incessant distraction. Brevity, clarity, and focus are imperative to capture a share of the mind in the intensely cluttered infosphere.
Does your communication resonate with your target audience? Do they grasp your messages in a microsecond? Do they become fascinated and want to know more?
What do you want people to say about you? How do you want them to explain your brand in terms anyone can quickly grasp? What do you want them to think about you and the value you offer? What can you say that will pique their interest and launch a relationship?
Repetition builds reputation. Whether you know it or not, people are “talking” about you every minute of every day. It’s inherent in our over-communicated society.
Memorable brand impressions capture attention, are easily repeated, and touch the heart and soul. The key is for you to tell your story the way you want them to hear and repeat it.
I’ve spent four decades telling spellbinding stories! Whether in front of a camera on the firing lines of the battlefield or on my laptop in the bedlam of the Internet, I’ve brought the story to life. It’s my gift, bringing messages to millions through broadcast and social media. My finest hours have been spent communicating.
My journalism peers have recognized this body of work through a prestigious Peabody Award and multiple Alfred I. duPont-Columbia University Awards for reporting. More importantly, legends of listeners and readers have shared the impact my stories have made on their lives.
As your personal content creator, I capture the essence of your story and tell it in a way that is creative, concise and captivating. I speak in messages, media and minutes that are crisp and compelling.
The story arises from a highly interactive three-step process Listen – Think – Speak™. It’s a proven process cultivated from over four decades of telling stories about everyone from preachers to presidents.
Today, messages travel at the speed of light. My experience as a journalist enables me to bring your stories to market as they happen. Timing is everything! My life has been built on deadlines. It’s not enough to be a good writer. You have to be fast, efficient and effective. That’s what I do!
Are you telling your story? Is it reinforcing your brand? Does it strike a responsive chord with your audience? Is it memorable and repeatable? Are you giving people a story to tell one another?
Are you thrilled with your messages and media? Are your stakeholders raving fans?
If the answer is “yes,” congratulations! Keep it up. If it’s “no” …