Business moves at the speed of light in digital media. When a crisis comes calling there is little time to reach for the thick notebooks filled with written crisis media management plans. Precious seconds tick by as your critics or even competitors take over your brand message online. Professor Venky Shankar, Ph.D., in the Mays […]
How To Make Your iPhone Videos Look Professional With Affordable Camera Gear
This iPhone video rig enables you to quickly produce short talking head soundbites to upload to social media channels. You can also use it on location to shoot interviews as well as b-roll. I tested a wide variety of low camera cost gear to produce professional quality iPhone video. After trial and error, I found […]
How To Claim Your Custom URL on LinkedIn For Personal Branding
Here’s How To Set Up A Personal Branding URL For Your LinkedIn Public Profile A custom URL like a branded domain name is critically important to personal branding. Most of us include a link to our LinkedIn profile in our email signature and share it on business presentations. The URL that LinkedIn automatically assigns to […]